KISS (Keep it simple, stupid)
Heard this one before? With all the acronyms we encounter every day, it’s the one that many marketing folks tend to forget. A piece that blends the unique value proposition, features and benefits of a...
View ArticleGoing All In: Smart Move, or Career Suicide?
Like many other professionals in marketing or advertising, I’m a fan of the show Mad Men. As I watched a recent episode, I was struck by one particular scene because it exemplified the business world...
View ArticleDon’t wait for permission—pick yourself
For those who have ever been in search of a job, it can be a stressful experience. Those who have are familiar this scenario: 1. Catch the recruiter’s attention with your cover letter and resume to be...
View ArticleRecovering from a social media mishap
Until last week’s Presidential Debate, I had not taken to Twitter during a live, nationally televised event. I was thoroughly amused by the tweets and re-tweets (RT) throughout the debate. But one RT...
View ArticleHit or Miss: Weekly ad review
One of the many reasons I watch the Super Bowl every year is for the ads, since I generally have no preference which team wins. But I pay attention to TV ads the rest of the year as well. Between …...
View ArticleHit or Miss: Samsung Galaxy III
It’s Wednesday! Time for the next Hit or Miss weekly ad review. Last week I critiqued one of the ads in the iPhone 5 campaign. As a follow up, my pick this week is in the smartphone category. From a …...
View ArticleCatching the virus
You may or may not have seen this water cooler chat from last week related to a post by Richard Neill on Bodyform’s Facebook page. I chuckled after reading Richard’s witty and sarcastic rant because he...
View ArticleHit or Miss: Nissan Altima
Tis the season of rolling out the 2013 models by every car maker imaginable, which accounts for why we’re inundated with TV and digital ads. These fill in the gaps for all the election ads, right? This...
View ArticleHit or Miss: Reese’s Peanut Butter Cups
In the spirit of this holiday, I selected a Halloween-themed ad this week. (A little predictable, I know.) Over the years, I’ve admired the Reese’s Peanut Butter Cups commercials. Reese’s (a brand of...
View ArticleWeekly Round-up: Hurricane Sandy & Social Media, LinkedIn Prejudice and Job...
Welcome to Friday! I decided to start another weekly feature by rounding up interesting topics found on social media and blogs that I follow. Hope you enjoy and find value in the nuggets featured this...
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